Social media is one of the most popular digital activities worldwide. No doubt, the social media penetration worldwide is increasing constantly. And as of 2020-2022, the social media growth stood at 49%. The expected figures are anticipated to grow as less developed digital markets catch up with other regions. when we talk about the development and growth of social media platforms then most of the growth is due to the increasing usage of mobile-only. in the mobile market, eastern Asia is the first country that has more mobile social media penetration. Followed by leading powers of digital regions like America and northern Europe. now social media has become an integrated part of our lives. On average internet, users spent 144 minutes on the social media platform. Now, let’s see all the other statistics.
Social Media Growth Statics
Here are the top 4 social media growth statistics which defines the growth of social media platform.
Usage Statistics of the Social media platform
- Currently, 4.59 billion people are using social media platforms as its growth has doubled from 2.73 Billion in 2017.
- As statics says that an average social media user uses 6.6 social media platforms.
- Now the social media growth rate has declined as it is 9.2% growth in 2019-2020. Compared to 2015 it was a 12.5% growth rate per year.
- An average time spent on social media is approx 144 minutes.
- Asia leads the way in social media growth in 2019-2020, with +16.98 Percent, Africa with +13.92 Percent, South America with +8.00%, North America with +6.96 %, Europe with +4.32 %, and Australasia with +4.9 %.
Global social media growth rates
In the five years of growth rate, in 2017 total number of active users was 2.796 billion with a 21% growth rate. Now in 2021-22, the number of active users is 4.48 billion with a growth rate of 13.3%.as the report says that after the post covid, 130 million new users joined social media platforms with a growth rate of 9.6% in India 2019-2020.second in china 15m, Indonesia 15m, USA 6.9M new users increased.
5 Years of global social media growth rate.
- 2021: 4.480 billion active users (+13.13%)
- 2020: 3.960 billion active users (+13.7%)
- 2019: 3.484 billion active users (+9.2%)
- 2018: 3.196 billion active users (+9.0%)
- 2017: 2.796 billion active users (+21%)
Most popular Social media platform by demography
Plenty of social media platforms are there globally, but as of the 2020 report, Facebook is a leading social media platform. Out of 5 billion 2.48 billion people are on Facebook only. And other than that Instagram, WhatsApp, We chat, Twitter, and TikTok has nearly 2.5 billion active users.
The majority of the top social networks with more than 100 million users are American, but due to local context and content, services like WeChat, QQ, and the video-sharing app Douyin in China have all gained widespread popularity in their own countries. Due to Douyin’s success, a global version of its network has been made available.
| Network | Active users (MM) |
| 2853 | |
| YouTube | 2291 |
| 2000 | |
| 1386 | |
| FB Messenger | 1300 |
| 1242 | |
| TikTok | 732 |
Which are the fastest growing social media platform
As of now, some video-making social media platform has shown high growth compared to other ones. Just like in 2021 TikTok has a growth rate of 18.3%, Reddit at 14.4% Pinterest with 3.1% and LinkedIn at 4.2%. This is the active user’s growth rate after the pandemic