A video about your product on Amazon is an effective method of showcasing your products to prospective customers. Videos on pages for product listings can assist in turning clicks to customers and boost your conversion rates on the platform.
An Amazon product video can help merchants make themselves known and communicate their worth proposition within a minute or less.
It’s a useful tool that everyone should use. However, at the same time, it’s a feature that many sellers on marketplaces do not know or ignore.
If you’re an Amazon seller who hasn’t made use of videos for your products this blog can guide you to start.
Why Is Amazon Seller Video Crucial for Your Listings?
Upcoming research reports that over eighty percent of businesses receive more visitors to their websites when they add examples of product videos to promote their products.
Furthermore, 95 percent of marketers who use video have stated that using videos to promote their products or services helped consumers better understand what brands provide.
The numbers indicate that video advertisements can be a significant marketing tool to encourage buying decisions and is a feature to consider incorporating into your product’s listing on Amazon.
An Amazon listing optimization service can help stay up with these ever-evolving techniques since the algorithm is continuously changing.
Here are a few advantages of using a product video to promote your products on Amazon.
Videos can help you communicate additional information about your product more quickly. The ability to promote your product through videos allows Amazon users to provide the most details possible.
This type of content can help clients discover the advantages and features of your product more quickly. If you incorporate convincing calls to action it will encourage viewers to purchase your product immediately after watching the videos.
Videos involve many senses.
The audio and visual components are more appealing to shoppers than the text. You can, for instance, create captivating content by combining attractive visuals with stunning audio elements and a host who can effectively convey your message convey.
Additionally, it could aid in creating an emotional impact on your audience, convincing them to choose your product over your competitors.
Videos boost Amazon conversion rates.
While consumers spend time researching before making a purchase, they don’t have the time to go through long descriptions of the product.
If your video for your product isn’t long enough, you’ll quickly provide your viewers with the necessary information to be aware. In turn, this will result in better consumer understanding and increase the conversion rate.
How to Upload Video to Amazon Listing?
Here’s what you can do: Amazon Sellers can post videos on Amazon through the Seller Central profile. Seller Central profile:
- Log in to your Amazon Seller Central account.
- Visit the Amazon Video Upload page, and look for Manage Videos.
- Click Upload Videos at the top right-hand corner of the web page.
- Complete the necessary information.
- Examine all information you’ve entered before clicking the submit button.
- Wait until Amazon.com approves your video. The process of reviewing and approval can take seven days. If the application is approved, it’ll take two days to go live.
If you upload the video to Amazon listing of products the video will show in the main product images section. This way, buyers can find and watch the videos without having to scroll through the entire listing.
When you select the Amazon video thumbnail it will open a larger window that allows users to effortlessly watch the video.
Who Can Add Amazon Product Videos?
It’s easy to see the ways that including videos in Amazon product listings can boost the number of sales you can make on your eCommerce. There is a disadvantage to this – you may not be able to meet the requirements of Amazon for sellers who can post videos.
Amazon videos for products aren’t accessible to all sellers. Below are some suggestions to determine if you’ve got permission to upload content on Amazon’s marketplace.
Amazon.com prohibits its users to upload videos to their listing of products to two primary groups:
AMZ sellers and vendors.
- Amazon sellers (with the brand registered on its Brand Registry) can post video content on Amazon listings using A+-related content. You may also recognize this feature by the name EBC. Find it within Your Seller Central account.
- Amazon wholesalers can make posts via A+. A+ content within their Vendor Central profile.
Are you not eligible for the two categories? There are a third option Registered brands that aren’t Amazon sellers. They are also able to add videos through Amazon Storefront. Amazon Storefront.
Unfortunately, Amazon.com sellers with no trademarks or no registered ones appear to be out of luck. Amazon.com only offers its most trusted sellers video access.
It views users who are not part of the Amazon registry as being a risk in customer service. This is why Amazon.com provides trusted businesses with the most appealing selling tools, including video content to increase loyalty among customers and increase sales.
What to Consider Before Adding Amazon Product Review Videos?
How do you create Amazon videos to stick out? Finding the right place, to begin with, product videos might become AMZ users’ greatest challenge.
Therefore, you must consider some things before jumping into the world of professional production of product videos.
You’ll have to select the first person who will write your content. There are two choices. You can make your own as well as outsource your videos to an agency for production.
The good news lies in the fact that AMZ videos are getting less expensive to produce. The final decision boils down to the decision of whether or not you want to spend your time making videos. The fundamental aspect remains the same creating great content requires time!
Another aspect you’ll need to think about is the questions you need to ask yourself before production that will ensure that you are setting your Amazon videos for success.
Here are a couple of questions you should think about:
- What is the best way to present your business? Remember that branding storytelling is key! It’s what will attract customers who will stay with your business.
- What is the biggest pain point your products address? There’s an easy question that lies at the core of every sale: what’s my benefit from this product? Answer this question to potential clients, and you’ll get the sales you want with ease.
- How do you present your products in a manner that is easily recognizable and comprehendible? One of the main obstacles to purchasing products is when customers can’t imagine their lives using the items you sell. Present your products in a way that they can imagine them as part of their routine.
- Do you have the ability to combine your product’s content to address frequently requested questions? For instance, ‘how to use content can aid in removing any confusion that clients may have.
- Are there any variants of the product? eCommerce Product videos can be short and easy to draw attention to different variations without forcing users to scroll through a lengthy listing of pictures.
- What’s your primary goal reason for this video? Do you wish to incite? Persuade? Educate? This goal should guide every decision you make throughout the process.
Make sure to think about your set-up: backgrounds, images such as music, props, etc.
All of them play a crucial role in ensuring that your Amazon video is visually appealing and has a consistent brand. Play around with it! AMZ content isn’t boring. There is no limit to what you can do!
Common Types of Product Videos for Amazon
Here are the most common kinds of Amazon video content that sellers make:
Explainer videos
It’s a great way to showcase products that are designed to solve a problem. Explainer videos should highlight the problems customers face the issue, how your product or services can help, and the reasons why customers should choose your company’s brand.
Video highlights of the product
This is where you outline the major advantages of the product you’re selling. This type of content is typically utilized to advertise the sale of appliances, jewelry, or furniture.
How-to videos
They illustrate the way your product can be utilized. Most often, they are made on white background. One difference that is evident between show videos and instructional videos is that the latter is a demonstration of how to properly put together or utilize the product.
Brand stories in videos
The video you upload to your eCommerce site will convey your brand’s goals, vision, and primary values. Sellers can also provide an overview of their business, including the events and challenges that led to its creation.
Amazon review videos
Take this approach Consider this option if your business isn’t yet already registered for Amazon Brand Registry. Instead, they’re uploaded to your Amazon page in the reviews or comments section by a customer who purchased your product.
When you review these videos on Amazon the buyer writes about the product and shares their impression of your product in a genuine and engaging way.
Lifestyle videos
This is where you demonstrate what your product could serve for the actual world. For example, if you sell bicycle helmets, you could showcase models wearing helmets in various scenarios such as the mountains skate parks, mountain trails, or the city.
Recommended Guide: How to Select the Best eCommerce Business Model.