Using local SEO techniques can help your business grow. The goal is to be listed on the first page of Google when people search for your products and services. There are three different tactics you can use to get your business listed on the first page. These include tracking your rankings, optimizing your Google My Business page, and getting links from industry-focused blogs and directories.
Build links from people you know
Getting links from people you know can help improve your local SEO. They can also help you connect with local customers and gain new customers.
Getting links is one of the most important parts of SEO. This is because search engines rank websites based on links. Links are also useful because they indicate content type and page relevance.
One of the most important link building strategies involves creating great content. This content should be on topic, relevant, and useful to users. This content should also be shared on social media channels to further increase visibility.
Another link building strategy involves participating in local events. These events are great for building relationships in your community and generating relevant links.
Getting a local Google My Business listing is an easy way to boost your local SEO. It is also a great way to increase conversion rates and sales. It’s also a good idea to respond to reviews and testimonials. These show that you care about your customers. Consumers will be more inclined to trust a brand recommended by trusted sources.
Another strategy is to optimize your website for SEO. This can include creating keyword rich content. It’s also a good idea not to use spammy URLs. This can help you avoid being penalized by Google.
Building links from people you know is a great way to boost your local SEO, but you can also use other local SEO tactics to generate more traffic and boost your rankings. For instance, you can host a local blog to promote your local business and write about local events.
Other local SEO strategies include joining local business associations, joining local groups, and participating in local events.
Claim your Google My Business listing
Adding a Google My Business listing to your website is an easy way to improve your local SEO. It helps you increase your exposure in Google Maps and Google Search. It also allows you to respond to customer reviews and questions.
To claim your Google My Business listing, you need to sign up for a Google account. Once you do, you will be asked to verify your business. This verification process can take a few days or weeks.
You should also optimize your listing. This includes adding a photo of your business. Photos tell a story about your business and can boost your local SEO. You can upload your logo or create your own online.
You should also add a local phone number. Adding a phone number to your Google My Business listing is a key signal of legitimacy. It can be a good idea to add a call tracking number as well.
You can also add categories to your listing. There are over 3,000 categories to choose from. Choose the categories that best represent your business. You can select up to ten categories.
You may also be able to add a logo to your Google My Business listing. You may need to pay for this service. A logo is a great way to stand out from the crowd.
You may also be able to request access to non-personal email addresses. The Google My Business page may take a few days to verify your changes.
The Google My Business page also contains an editorial summary crafted by Google writers. This summary provides information about your business that you may not have known.
Gain citations from industry-focused blogs and directories
Adding citations from industry-focused blogs and directories to your business’s online presence is a powerful way to improve your local SEO. These citations help search engines determine whether your business’s information is correct. If it is, you’ll have a greater chance of appearing in the top local search results.
These industry-focused websites are focused on keywords related to your business. This approach helps you build an online presence in a way that will help you beat your competition. You may also want to get involved in a local community, such as a local sports team, to improve your link building efforts.
Getting a higher number of citations will help your business get a better search engine ranking. It will also help you avoid making mistakes that can damage your local SEO efforts. In addition, you can use reviews to divert traffic to your business.
You can build citations by using directories, blogs, and social media sites. Some directories are free, while others may require you to pay. If you are unsure which directories to use, you can use a tool provided by GetListed. They have a list of citation sources by category.
Another method is to use review management software to manage your online reviews. This tool will gather reviews from different sites and alert you to critical reviews. This can save you time and allow you to filter out the less positive reviews.
You can also use automated submission tools. These tools can help you submit your business’s information to the directories you want. These tools also help you avoid manual intervention.
You can also use data aggregators. These sites gather information from various online sources and share it with other sites. They are much more powerful than local directories.
Optimize your Google My Business page
Getting your Google My Business page optimized is a great way to improve your local search results. It provides your business with a competitive edge and increases your chance of getting more customers. There are many factors that Google uses to determine the relevance of your listing.
The best way to optimize your Google My Business page is to give as much information as you can. This includes your business name, address, and phone number. The more information you provide, the better your chances of getting noticed in local searches.
You can also optimize your listing by adding photos. Photos tell a story about your business. They also help you with GMB SEO. It is recommended that you upload photos with dimensions of at least 400 px wide by 300 px tall. Videos are also an option. You can upload videos in a variety of different formats.
Posting regularly is also important. If you do not post regularly, your customers may stop noticing your listing. Also, reviews from previous customers can be valuable. You should try to get as many reviews as possible. Automated email sequences can also help you encourage reviews. You can even set up a system that emails customers a final invoice email encouraging them to leave a review.
You should also include a few keywords in your title. While you may not be able to compete with other local competitors, you can still increase your ranking if you use the right keywords.
One of the most important things to do in optimizing your Google My Business profile is to choose a category. Google has a large taxonomy of thousands of categories. Each category has its own special features.
Track your rankings
Whether you’re a local SEO expert or a business owner who needs to monitor your rankings, there are several tools available to help you do the job. Before you start using one, you should consider what features it offers. If you’re a multi-location business, you may want to consider a tool that can monitor all locations.
A rank tracker lets you track the rankings of your website in real time. This can save you time. A rank tracker can also help you identify pages that need attention. You can track rankings on Google, Bing, and other search engines.
A rank tracker’s interface can help you track rankings and compare them to your competition. You can filter and sort data by keyword group or location. You can also export data in CSV format.
A rank tracker can help you identify keywords that need more attention. It can also help you see if your SEO efforts are paying off. You can track your rankings in real time and compare them to the competition. You can also create custom locations for tracking.
You can also check local rankings on your mobile. Some rank trackers offer features for monitoring backlinks. Using a rank tracker can help you identify keywords that are driving traffic to your local pages.
You can also use Google Analytics to track rankings on your local area. The Google Analytics tab allows you to sort by rankings, reviews, and keyword groups.
You can also use seoClarity to track your rankings. It includes an intuitive rank tracker and a comprehensive platform for local marketing. The platform has features to track your rankings, show local trend data, and detect issues.