Valentine’s Day is quickly approaching, and it offers a significant chance for the financial success of your brand, whether it makes you swoon or groan. even if you don’t work in the sectors that traditionally give gifts.
Rewind. When exactly did Valentine’s Day start?
Valentine’s Day has been celebrated since Pope Gelasius I instituted the feast of St. Valentine in 496. While the identity of St. Valentine is unknown, tradition has it that he was a Roman priest who was detained for secretly marrying Christian couples. When people started sending handmade cards to their loved ones in the middle of the 18th century, the 14th of February became increasingly popular in England. When Hallmark Cards of Kansas City began mass-producing Valentine’s Day cards in 1913, it was formally commercialised.
Do businesses actually take Valentine’s Day seriously?
Yes. No matter what you’re selling—flowers, skin-cleansing face masks, or everything in between.
Valentine’s Day is the second-most popular holiday for sending seasonal cards, with a billion cards being exchanged annually. Nearly half a billion pounds are spent on gifts for the occasion by UK shoppers.
The UK’s ongoing lockdown offers brands an even greater chance. Online orders and recommendations for industries supporting domestic life have increased dramatically during the past year. People are considerably more likely to actively advocate their favourite businesses to loved ones during difficult circumstances.
Although 50 million red roses are still given on February 14 as the gift of choice for Valentine’s Day, other presents are also expected to be given this year. Consumers are planning to give loved ones gifts like restaurant-quality meal kits, loungewear, and spa sets as they celebrate at home, in addition to the customary chocolates and champagne.
Valentine’s Day spending continues to rise among consumers year over year, though perhaps not because people are more in love. The holiday now celebrates all of our loved ones, including our friends, mothers, and dogs, in addition to loving couples.
Valentine’s Day and referral marketing go together like peaches and cream.
Valentine’s Day presents have an impact on at least two target consumers, as opposed to other purchases: the giver and the recipient. additionally to everyone who sees it shared on social media websites.
As the majority of single people are all too aware, social media is a flurry of heart emojis, gushing captions, and loved-up postings on February 14. While many of these images feature couples gazing lovingly in each other’s direction (with #candid), many others display the gifts their Valentines gave them.
And that gives your brand a tremendous chance. even if you don’t sell anything typically related to Valentine’s Day.
Many of our 450+ clients give their messaging a romantic spin to increase sales at this time of year, whether they are selling probiotics or pet goods. For ideas on how your brand can speak the language of love to boost sales and spark conversation this Valentine’s Day, continue reading.
Valentine’s Day referral programmes across many industries
Health
Although you might not think of multivitamins when you think about Cupid, what better way to take care of your loved ones than by giving them goods that will enhance their health and wellbeing? Cytoplan, a supplement firm, uses Valentine’s Day in its design to draw clients in without compromising its message.
Travel/experience
Even though we are currently unable to leave our houses, the lockdown won’t last forever. Loved-up couples have something to look forward to thanks to travel and experience providers, whether it’s a spa day or skydiving. Use my name at checkout for a special prize was one of the catchphrases Virgin Experience Days offered consumers last year on experiences that were sure to get people talking.
Pets
A lot of people today openly claim that their pets are their one and only real love, so put away outmoded ideas of crazed cat ladies. With a sole email inviting customers to spread the love by offering friends 10% off, VioVet capitalises on this adoration. While your dog might not be aware that it is Valentine’s Day, he will undoubtedly be aware that his favourite gravy bone is being given to him.
Luxury
Luxury businesses like Harvey Nichols celebrate the day of love with referral campaigns offering discounts to both consumers and those closest to them, for people who prefer to splurge on their loved ones. Customers get the ideal chance to spoil that special someone in their lives by choosing from a wide selection that includes anything from classic Valentine’s bouquets to diamond earrings and men’s watches.
Drinks and food
It seems that one can access the hearts of both men and women through the stomach. Nearly half of women think that food is the key to their hearts, and 80% of individuals think that cooking a meal is a significant act of love.
And you don’t need to be in a position resembling Hell’s Kitchen to declare your love. In some cases, little is more, especially when it’s attractive and delicious. Consider Lola’s Cupcakes. The top cake store in London offers a striking overlay that subtly references Valentine’s Day without being overt.
Fashion
What could be a more thoughtful gesture for your closest friend on Valentine’s Day than to offer her a price reduction on the clothing brand she loves the most? The year before, retailers such as Ted Baker kicked off the holiday shopping season early with Valentine’s Day sales that offered customers a chance to win prizes and a discount of up to 50 percent off their purchases.
Source: promotion strategy , promotional strategies