As we are heading toward 2023, no one can predict the best and 100% effective way to promote your content. We can say we don’t know what the future marketing will look like, but as an industry professional, we can provide you with expected strategies that might be helpful for the promotion of your content.
The key to success in content marketing is a well-planned, comprehensive promotional strategy. Here are 7 advanced content promotion strategies you can use to get more traffic, leads, and customers.
- Influencer Marketing
Word-of-mouth advertising was one of the finest strategies to follow since the beginning. Any known brand that recommends a product to people will consider it to give it a try. It involves the collaboration between the individual and the brand.
93% of marketing professionals use influencer marketing to increase brand awareness and build trust to reach the targeted audience.
Influencer marketing also involves; driving conversion, setting a new trend, and connecting to a wide range of markets. This strategy is not new for promoting your content or services. But it is effective for long-term relationships and building trust.
- Providing Customer Experience
It will be an unfair discussion if we talk about convincing customers to try your services. As the marketing world is heading up, we must also improve our strategies. It is time to provide the best customer experience to your clients, making them revisit you and buy your services. Customers want your content according to their needs. Providing your services to fulfill customer requirements will be the best strategy. Marketers need to work on customer interaction rather than one-time campaigns only.
For a better understanding of your customer experience, add a customer journey map. This map will be helpful for the acknowledgment of the customer’s buying process. Knowing your customer’s actions, thoughts, and feelings about the buying process may be valuable to a cohesive experience.
A great customer experience will make your customer trust you and build a long-lasting relationship with your company. 73% of people say that customer experience is an essential factor and that if you successfully handle it. Your company will start overgrowing.
Providing your customers with a straightforward approach to your company is also a key to promoting your content.
- Interactive Contents
Previously, we have gone through interactive content that includes passive consumption and static posts. Nowadays, the audience is looking for content that is more focused on demanding attention. Working on two-way experiences and the development of dynamics is highly effective. Marketers are getting a more targeted audience through these tactics.
- Interactive Infographics
- Contests
- Quizzes
- Games
- Podcast
- Articles
- Interactive maps/ videos
- Assessments
Top content writing company have been working for a long time to think that this strategy is more effective in getting their targeted audience. If your content marketing goals include interactive content, it will enhance audience engagement and customer wisdom and provide your company with more leads and conversions.
- Employee Activation
Providing the customer with the best experience is your strategy, but looking after it how it is possible is another strategy to follow. According to the latest study, 46% of customers abandon the company for not providing customer services properly.
In this situation, you must look after your employees by providing them with exact knowledge of your services. The attitude of your employees must be polite toward the customers because a short-tempered employee might affect your company’s reputation.
Employees represent your brand and content. So, the interaction between your customers and employees is key to marketing your content. Train your employees to showcase their expertise in the field of marketing. With proper guidance, let them post your company’s content on social media. You can also involve your employees in making white papers, blog posts, and other marketing content.
It will benefit your bottom line and boost your employee’s energy to work harder for the company’s betterment.
- Voice Search
Your company’s website or app is an asset. People are looking for accessible tools. Adding a voice search option to your profile is another strategy that will be beneficial in promoting your content. The customer will get a quick and accurate answer to their questions based on intent. It will be easy for them to get the required content. Voice search can be used as search engine optimization. Your company’s employees will handle the customers’ problems while the common question will be answerable through the voice search option.
- Visual Content
After adding the voice search option for branding your company, you need to focus on visual content. 65% are visual learners, whereas colored visuals attract 80% of people to read the text.
Marketing your brand in visual content will also be a worthy strategy. 180% of posts with images produce more engagement of people. Long plain texts might lose people’s interest in your content, but the colored and attractive bars keep them engaged. Sixty thousand times faster, our brain responds to visual text.
- Live Streaming and Video
Static posts are not getting that much attention from the customer compared to the Video content. In social media, videos are getting more views and can consume more attention from people. Marketing your business on social media through small videos with visual content helps target the audience. Marketers should work on social media platforms like TikTok and Instagram reels. Delivering short videos which also provide information about your content will help increase your brand awareness.
Live streaming is also becoming a trend on social media and websites.
If your application or website is mobile-friendly, it will be easier for you to reach the targeted audience. Reportedly, in 2021 people spent more than 548 billion hours on mobiles watching videos.
Marketers must generate live streaming or videos to provide attractive information about their services. People will talk about your product and might visit you soon to purchase your services.
Conclusion:
In 2023, many innovations are expected. Marketers need to focus on a different platform to promote their content. Moving along with the trends is the only key to raising your company’s brand. Looking after your strategies and changing them according to their needs is the best way to promote your content.