WhatsApp is a messaging app used by over two billion people. Because it is no longer confined to personal usage, it is quick, convenient, and versatile. WhatsApp Business was launched in 2018 and is also a free app that offers a variety of services for businesses of all sizes. Using a WhatsApp Business account means creating a seamless purchasing experience for your consumers, from saving time to personalizing chats.
WhatsApp Business when combined with the WhatsApp chatbot is a highly effective tool for business. WhatsApp is becoming a wonderful shopping location, especially during distant times, thanks to numerous new features that the platform is constantly introducing. Even if you do not intend to construct a WhatsApp chatbot, there are several benefits to using WhatsApp for Business.
Let’s have a look at our top 10 WhatsApp Business features that will help you communicate with your customers on a wider and more powerful basis.
1. Quick Responses
One of the most significant benefits of WhatsApp Business has to be quick answers. This feature, as the name implies, provides quick messages to react to general inquiries. The rapid reply feature allows you to store and reuse messages that you commonly use to connect with your clients.
The main benefit of this feature is that it makes it very easy to answer the most frequent queries in under a minute. All you have to do is press “/” on your keyboard, select an acceptable response, and email it.
2. Greeting Messages Automatically
WhatsApp for business allows you to build a welcoming message that users will see when they begin a conversation with your organization or after 14 days of inactivity. With no delays or waiting time, you may greet and introduce a firm to a new potential consumer by sending an instant message.
Steps for creating a greeting message: A greeting message may be found under Settings > Business settings. You may create a new greeting message or change an existing one from this page.
3. Setting up Business Profile
A company profile develops the identity of your brand and makes it more visible to your consumers. You may create a business profile by providing relevant information that informs your clients about your company. A business description, office location, email address, and website may be included in your profile.
Steps to add details about your business: Go to WhatsApp Business app – Open Settings > Business settings > Profile.
This fantastic feature is a significant YES for creating an approachable and dependable platform for consumer contact. Furthermore, you require this capability, particularly if you want a validated badge to appear next to your brand name. To authenticate a business account, WhatsApp requires profile information.
4. Set up Away Messages
WhatsApp Business lets you set up away messages to be sent to your contacts. These are personalized messages that you deliver to consumers who attempt to call your firm after normal business hours. You can just leave a message indicating your absence. You may also just send a note outlining the working hours.
Here’s how to create an away message:
Go to the WhatsApp Business app > Start Settings > Navigate to the Business tab > Select “Away message” from the menu > Set up an away message.
You may schedule when you want folks to get your away message.
Select from settings such as “Custom schedule,” “Always transmit,” and “After work hours.” You can also make changes.
5. Label Contacts
Businesses may arrange their contacts and label them for simple access. This allows you to effortlessly search through your contacts while also grouping and organizing them.
To add a label to a new contact, follow these steps: On the client’s chat page, click the menu button > select a label, and then save.
To add a new label, follow these steps: On the client’s chat page, click the menu button > select “New label” > save.
6. Catalog
WhatsApp’s catalog function enables businesses to graphically promote their products and services to potential clients. This may also be an excellent strategy to market your highlighted or new items.
Catalogs can be made using photographs, films, or text. You have the option of making your catalogs public or private. Customers can peruse catalogs and place goods in their shopping carts. Store owners may also use the tool to monitor client engagement and sales.
Remember that the catalog function is only available to WhatsApp Company users who have confirmed their business accounts.
7. Analytics for messages
WhatsApp Business Statistics is a function that allows you to see how many messages are sent, delivered, read, or received. Although this data is not given over time or by contact group, it should provide you with some insight into the success of your talks.
Some third-party technologies are even more comprehensive, providing granular data about individual chats, the performance of live chat operators, or the success rate of certain chatbot designs.
Here’s how to check WhatsApp Business message stats:
Select the Menu option > Navigate to the Settings menu > Extend the Business Settings
> Navigate to Statistics
8. WhatsApp Business API
The WhatsApp Business API allows businesses to reach their clients all around the world in a quick, safe, and dependable manner. The API enables customer support teams to send and receive messages on WhatsApp, as well as manage their client interactions.
Because the WhatsApp Business API is based on the same infrastructure as WhatsApp Messenger, it is extremely scalable and capable of handling massive quantities of messages.
While WhatsApp Business API (also known as WhatsApp Business Platform) deserves to be included on this list, it is more than just a feature. It opens up new options because you may freely tinker with the application’s inner workings. However, if you don’t want to start from scratch, you should look at live chat.
9. WhatsApp Payment
This has to be the best feature that WhatsApp Business has to offer. Why? Perhaps because the messaging giant has had a difficult time integrating payment solutions due to government legislation standards.
Cielo processes WhatsApp Pay, which is powered by Facebook Pay. It is available on both the standard and business WhatsApp apps. Not to mention that it is only available in India and Brazil.
10. Message List and Reply Buttons
List messages and respond buttons support interactive communications. Using the new list message, you may add up to ten alternatives. People will be able to readily select the choice they like without having to do it manually.
Customers may use the Reply buttons to select one of three alternatives by touching on the chosen option. When people connect with your company, these messages make it easy for them to pick their response.